Meta: Get a weekly sales digest from Gumroad without logging in — free with Google Sheets + n8n. Set up the export pipeline and email report in ~30 minutes.
Automatic weekly sales report for Gumroad
If you sell digital products, your weekly routine probably looks like: log into Gumroad → stare at the dashboard → copy a few numbers into a note → forget. Automate it: a Monday-morning email with last week's sales, assembled free by Google Sheets and n8n.
The pipeline (three free pieces)
- Gumroad export — Gumroad lets you export sales CSVs. For automation, use Gumroad's API (token under Settings → API) or the weekly email export if you prefer no-code.
- Google Sheets — one tab per month; the export lands here, raw.
- n8n (free) — a weekly cron (Monday 08:00) that pulls the export, appends rows, and emails you a digest: revenue, units, refunds, top product, week-over-week change.
Why this beats the dashboard
- Dashboards show *today*. A Monday digest shows *trends* — and trends are what you make decisions on.
- A spreadsheet is append-only history: no "did I actually earn more this month?" ambiguity.
- It's the same data your accountant will ask for, already structured.
The digest format that's actually useful
`` Last week (Mon–Sun) Revenue: $412.50 (▲ 12% vs prior week) Units: 23 · Refunds: 1 Top product: Pricing Page Kit ($180) Needs attention: Listing "Notion CV" — views up, sales flat `` Three lines of signal, not 40 rows of noise.
Free vs paid — the honest math
Building it yourself: ~1 hour + upkeep when Gumroad's export format shifts. Buying it: the Seller Ops Digest pack ($39, part of the Pro bundle) — importable workflow, guide, and updates for a year. At $412/week of sales, either choice pays for itself in a week; the question is whether your hour is better spent writing or wiring.
The habit that makes it work
Automation only helps if you read it. Rule: the Monday digest gets 5 minutes before your first coffee — write the week's one decision in the same note ("raise price on X", "refresh listing Y"). Thirty minutes a month of decisions beats thirty hours of dashboard-staring.
Your store already makes the sales. Let Monday morning tell you about them instead of making you go looking.